What is “backlink country”?
Building links from some countries is especially hard. Inventory is limited and prices are high.
To help with this, we built the most advanced country filters on the market.
You have two options:
- Country Selector lets you find all publishers that get at least some traffic from a specific country. It includes traffic from any channel, organic from Google, direct, referral, email, etc.
- Top Country is where a publisher gets the most organic traffic, based on Semrush data.
To give you an idea:
For example, Wikipedia and Reddit have the U.S. as their Top Country because most organic traffic comes from this country.
But they also get millions of visits from Australia. So even though Australia isn’t their top country, they’re still highly relevant.
Of 342,936 publishers in our database, 55,806 get some traffic from Australia.
However, only 6,365 have Australia as their top country.
Go to our Marketplace tool to check this out.
In this context, it also makes sense to clarify what a backlink country is not.
We often see private link builders—and even some marketplaces—try to sell domain extension, hosting location, IP address, or other random technical details as indicators of backlink country.
But for us, backlink country only matters in organic and LLM search. That means the only relevant signal is traffic. Geography should be defined by where the audience comes from.
Nothing else has proven value for SEO and can be misleading.
