Buy Backlinks in Italy: Pricing Guide and Stats from 18,917 Publishers
To research the Italian link-building market, we analyzed 990K offers for 312K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.
From this data, we identified 67,659 offers for 18,917 websites that we classify as Italian backlink inventory.
Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of Italian backlinks.
Let’s dive in.
Contents
What counts as an Italian backlink?
We categorize Italian backlink inventory into two tiers: Core Italian publishers with strong local signals, and Extended inventory with meaningful Italian traffic.
Core Italian inventory (9,385 publishers)
These are publishers with the strongest Italian relevance signals:
- 5,096 websites with a .it domain
- 7,059 websites where Italy is their #1 source of organic search traffic
- 6,286 websites where Italy is their #1 source of total traffic
Some examples of .it inventory publishers and their SEO metrics:
| Publisher | Category | Price | DR | AS | Organic (total) | Organic from Italy | Total traffic | Traffic from Italy |
|---|---|---|---|---|---|---|---|---|
| lifestyleblog.it | Automotive | Check | 44 | 39 | 25.2K | 24.6K | 42.3K | 36.1K |
| fourtourismblog.it | Hobbies and Leisure | Check | 3 | 9 | 111 | 111 | 454 | 454 |
| messinasportiva.it | Games | Check | 30 | 33 | 35.4K | 35.4K | 111.5K | 109.0K |
Extended inventory (9,532 additional publishers)
Beyond the core inventory, we identified 9,532 additional publishers that receive at least 1,000 visitors per month from Italy, based on Semrush data. These sites may not be Italy-focused, but they deliver meaningful Italian traffic. A few examples:
| Publisher | Category | Price | DR | AS | Total traffic | Traffic from Italy |
|---|---|---|---|---|---|---|
| piacenza24.eu | Automotive | Check | 47 | 34 | 45.1K | 40.2K |
| rootmygalaxy.net | Mobile | Check | 37 | 6 | 19.0K | 5.5K |
| filippomartin.com | Finance | Check | 28 | 20 | 1.5K | 1.2K |
Domain extension (.it) and primary traffic source matter less than you might think. What actually drives backlink value is:
- Topical relevance to your website
- Absolute Italian traffic (not percentage)
A high-authority tech blog from India with 5,000 Italian visitors/month will often outperform a low-quality .it site with 500 visitors in backlink value and usually costs less. The link equity flows to Italian users regardless of where the publisher is based.
Total inventory: 18,917 publishers
Many domains qualify under more than one category. For example, a .it domain may also rank as Italy’s top organic traffic source.
This inventory size ranks Italy #10 in the global guest posting market.
Italian backlinks prices
Core Italian inventory has median guest posting price of $142 and an average of $203.
Here’s a distribution of the inventory size, price ranges and median traffic you can expect from the typical Italian publisher website in each pricing category:
| Price Range | Inventory Size | Median Traffic |
|---|---|---|
| Under $50 | 2,026 | 246 |
| $50-149 | 2,616 | 1.4K |
| $150-349 | 2,815 | 3.3K |
| $350-749 | 1,100 | 10.8K |
| $750-1,499 | 449 | 15.6K |
| $1,500+ | 366 | 98.8K |
Where to buy Italian backlinks
We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.
For Italy, the top three are prnews.io (8,930 domains), bazoom.com (7,734 domains), and adsy.com (6,746 domains).
| Marketplace | Total | .it TLD | Top Organic | Top Total | 1K+ Visitors |
|---|---|---|---|---|---|
| prnews.io | 8,930 | 2,595 | 3,401 | 3,124 | 7,510 |
| bazoom.com | 7,734 | 2,024 | 2,979 | 2,719 | 6,987 |
| adsy.com | 6,746 | 1,880 | 2,665 | 2,445 | 5,445 |
| Unique Total | 14,025 | ||||
However, many Italian publishers are exclusive to exact marketplaces.
When we deduplicate across all three, the combined unique inventory is 14,025 domains — meaning 41% of publishers are exclusive to a single marketplace.
To maximize your options and get the best prices, you’d need accounts on all three platforms.
Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.
We handle the complexity of managing multiple platforms and offer a full refund guarantee — if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.
This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.