Buy Backlinks in Japan: Pricing Guide and Stats from 9,953 Publishers
To research the Japanese link-building market, we analyzed 990K offers for 312K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.
From this data, we identified 35,488 offers for 9,953 websites that we classify as Japanese backlink inventory.
Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of Japanese backlinks.
Let’s dive in.
Contents
What counts as a Japanese backlink?
We categorize Japanese backlink inventory into two tiers: Core Japanese publishers with strong local signals, and Extended inventory with meaningful Japanese traffic.
Core Japanese inventory (2,649 publishers)
These are publishers with the strongest Japanese relevance signals:
- 513 websites with a .jp domain
- 1,158 websites where Japan is their #1 source of organic search traffic
- 1,996 websites where Japan is their #1 source of total traffic
Some examples of .jp inventory publishers and their SEO metrics:
| Publisher | Category | Price | DR | AS | Organic (total) | Organic from Japan | Total traffic | Traffic from Japan |
|---|---|---|---|---|---|---|---|---|
| masukichi.jp | Culture | Check | 23 | 18 | 2.0K | 2.0K | 7.9K | 7.6K |
| watashimama.jp | Art | Check | 2 | 7 | 13 | 13 | 27.0K | 26.9K |
| cartabi.jp | News and Media | Check | 5 | 17 | 225 | 225 | 542 | 371 |
Extended inventory (7,304 additional publishers)
Beyond the core inventory, we identified 7,304 additional publishers that receive at least 1,000 visitors per month from Japan, based on Semrush data. These sites may not be Japan-focused, but they deliver meaningful Japanese traffic. A few examples:
| Publisher | Category | Price | DR | AS | Total traffic | Traffic from Japan |
|---|---|---|---|---|---|---|
| networkedblogs.com | Manufacturing and Industrial | Check | 76 | 24 | 8.5K | 1.4K |
| stuckiniceland.com | Travelling | Check | 30 | 26 | 23.1K | 1.2K |
| rilis.id | Business | Check | 42 | 36 | 47.7K | 3.5K |
Domain extension (.jp) and primary traffic source matter less than you might think. What actually drives backlink value is:
- Topical relevance to your website
- Absolute Japanese traffic (not percentage)
A high-authority tech blog from India with 5,000 Japanese visitors/month will often outperform a low-quality .jp site with 500 visitors in backlink value and usually costs less. The link equity flows to Japanese users regardless of where the publisher is based.
Total inventory: 9,953 publishers
Many domains qualify under more than one category. For example, a .jp domain may also rank as Japan’s top organic traffic source.
This inventory size ranks Japan #24 in the global guest posting market.
Japanese backlinks prices
Core Japanese inventory has median guest posting price of $122 and an average of $260.
Here’s a distribution of the inventory size, price ranges and median traffic you can expect from the typical Japanese publisher website in each pricing category:
| Price Range | Inventory Size | Median Traffic |
|---|---|---|
| Under $50 | 805 | 683 |
| $50-149 | 551 | 982 |
| $150-349 | 464 | 1.6K |
| $350-749 | 444 | 1.9K |
| $750-1,499 | 303 | 2.1K |
| $1,500+ | 80 | 11.3K |
Where to buy Japanese backlinks
We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.
For Japan, the top three are prnews.io (4,312 domains), bazoom.com (3,994 domains), and adsy.com (3,824 domains).
| Marketplace | Total | .jp TLD | Top Organic | Top Total | 1K+ Visitors |
|---|---|---|---|---|---|
| prnews.io | 4,312 | 124 | 420 | 734 | 3,886 |
| bazoom.com | 3,994 | 161 | 468 | 677 | 3,717 |
| adsy.com | 3,824 | 154 | 540 | 786 | 3,464 |
| Unique Total | 7,358 | ||||
However, many Japanese publishers are exclusive to exact marketplaces.
When we deduplicate across all three, the combined unique inventory is 7,358 domains — meaning 40% of publishers are exclusive to a single marketplace.
To maximize your options and get the best prices, you’d need accounts on all three platforms.
Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.
We handle the complexity of managing multiple platforms and offer a full refund guarantee — if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.
This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.