Buy Backlinks in New Zealand: Pricing Guide and Stats from 4,715 Publishers
To research the New Zealand link-building market, we analyzed 990K offers for 312K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.
From this data, we identified 16,916 offers for 4,715 websites that we classify as New Zealand backlink inventory.
Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of New Zealand backlinks.
Let’s dive in.
Contents
What counts as a New Zealand backlink?
We categorize New Zealand backlink inventory into two tiers: Core New Zealand publishers with strong local signals, and Extended inventory with meaningful New Zealand traffic.
Core New Zealand inventory (812 publishers)
These are publishers with the strongest New Zealand relevance signals:
- 291 websites with a .nz domain
- 249 websites where New Zealand is their #1 source of organic search traffic
- 464 websites where New Zealand is their #1 source of total traffic
Some examples of .nz inventory publishers and their SEO metrics:
| Publisher | Category | Price | DR | AS | Organic (total) | Organic from New Zealand | Total traffic | Traffic from New Zealand |
|---|---|---|---|---|---|---|---|---|
| adventuremagazine.co.nz | Lifestyle | Check | 31 | 24 | 1.8K | 123 | 3.5K | 959 |
| timesnetwork.co.nz | News and Media | Check | 0 | 2 | 0 | 0 | 142 | 0 |
| getcustomers.nz | Business | Check | 15 | 2 | 0 | 0 | 307 | 166 |
Extended inventory (3,903 additional publishers)
Beyond the core inventory, we identified 3,903 additional publishers that receive at least 1,000 visitors per month from New Zealand, based on Semrush data. These sites may not be New Zealand-focused, but they deliver meaningful New Zealand traffic. A few examples:
| Publisher | Category | Price | DR | AS | Total traffic | Traffic from New Zealand |
|---|---|---|---|---|---|---|
| ww2-weapons.com | Business | Check | 24 | 28 | 28.6K | 10.6K |
| wowfreebies.com | Hobbies and Leisure | Check | 27 | 27 | 25.4K | 6.3K |
| doel.web.id | Games | Check | 43 | 22 | 81.3K | 17.5K |
Domain extension (.nz) and primary traffic source matter less than you might think. What actually drives backlink value is:
- Topical relevance to your website
- Absolute New Zealand traffic (not percentage)
A high-authority tech blog from India with 5,000 New Zealand visitors/month will often outperform a low-quality .nz site with 500 visitors in backlink value and usually costs less. The link equity flows to New Zealand users regardless of where the publisher is based.
Total inventory: 4,715 publishers
Many domains qualify under more than one category. For example, a .nz domain may also rank as New Zealand’s top organic traffic source.
This inventory size ranks New Zealand #53 in the global guest posting market.
New Zealand backlinks prices
Core New Zealand inventory has median guest posting price of $61 and an average of $167.
Here’s a distribution of the inventory size, price ranges and median traffic you can expect from the typical New Zealand publisher website in each pricing category:
| Price Range | Inventory Size | Median Traffic |
|---|---|---|
| Under $50 | 358 | 314 |
| $50-149 | 168 | 3.7K |
| $150-349 | 129 | 11.1K |
| $350-749 | 71 | 13.6K |
| $750-1,499 | 56 | 8.2K |
| $1,500+ | 29 | 21.7K |
Where to buy New Zealand backlinks
We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.
For New Zealand, the top three are prnews.io (1,975 domains), bazoom.com (1,974 domains), and adsy.com (1,863 domains).
| Marketplace | Total | .nz TLD | Top Organic | Top Total | 1K+ Visitors |
|---|---|---|---|---|---|
| prnews.io | 1,975 | 20 | 60 | 142 | 1,877 |
| bazoom.com | 1,974 | 58 | 70 | 178 | 1,877 |
| adsy.com | 1,863 | 45 | 72 | 200 | 1,752 |
| Unique Total | 3,568 | ||||
However, many New Zealand publishers are exclusive to exact marketplaces.
When we deduplicate across all three, the combined unique inventory is 3,568 domains — meaning 39% of publishers are exclusive to a single marketplace.
To maximize your options and get the best prices, you’d need accounts on all three platforms.
Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.
We handle the complexity of managing multiple platforms and offer a full refund guarantee — if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.
This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.