Buy Backlinks in South Africa: Pricing Guide and Stats from 6,489 Publishers
To research the South African link-building market, we analyzed 990K offers for 312K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.
From this data, we identified 24,346 offers for 6,489 websites that we classify as South African backlink inventory.
Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of South African backlinks.
Let’s dive in.
Contents
What counts as a South African backlink?
We categorize South African backlink inventory into two tiers: Core South African publishers with strong local signals, and Extended inventory with meaningful South African traffic.
Core South African inventory (1,396 publishers)
These are publishers with the strongest South African relevance signals:
- 423 websites with a .za domain
- 584 websites where South Africa is their #1 source of organic search traffic
- 851 websites where South Africa is their #1 source of total traffic
Some examples of .za inventory publishers and their SEO metrics:
| Publisher | Category | Price | DR | AS | Organic (total) | Organic from South Africa | Total traffic | Traffic from South Africa |
|---|---|---|---|---|---|---|---|---|
| sassa-statuscheck.co.za | Business | Check | 32 | 5 | 0 | 0 | 1.1K | 135 |
| cloudfusion.co.za | Business | Check | 64 | 22 | 121 | 120 | 987 | 60 |
| swisherpost.co.za | Movies | Check | 25 | 18 | 449 | 418 | 18.0K | 5.1K |
Extended inventory (5,093 additional publishers)
Beyond the core inventory, we identified 5,093 additional publishers that receive at least 1,000 visitors per month from South Africa, based on Semrush data. These sites may not be South Africa-focused, but they deliver meaningful South African traffic. A few examples:
| Publisher | Category | Price | DR | AS | Total traffic | Traffic from South Africa |
|---|---|---|---|---|---|---|
| fashion-manufacturing.com | Fashion | Check | 29 | 13 | 19.4K | 2.9K |
| getfootballnewsitaly.com | Art | Check | 43 | 35 | 55.6K | 5.1K |
| domino.com | Real estate | Check | 80 | 48 | 739.2K | 1.0K |
Domain extension (.za) and primary traffic source matter less than you might think. What actually drives backlink value is:
- Topical relevance to your website
- Absolute South African traffic (not percentage)
A high-authority tech blog from India with 5,000 South African visitors/month will often outperform a low-quality .za site with 500 visitors in backlink value and usually costs less. The link equity flows to South African users regardless of where the publisher is based.
Total inventory: 6,489 publishers
Many domains qualify under more than one category. For example, a .za domain may also rank as South Africa’s top organic traffic source.
This inventory size ranks South Africa #39 in the global guest posting market.
South African backlinks prices
Core South African inventory has median guest posting price of $89 and an average of $166.
Here’s a distribution of the inventory size, price ranges and median traffic you can expect from the typical South African publisher website in each pricing category:
| Price Range | Inventory Size | Median Traffic |
|---|---|---|
| Under $50 | 498 | 287 |
| $50-149 | 360 | 2.4K |
| $150-349 | 293 | 4.2K |
| $350-749 | 133 | 9.7K |
| $750-1,499 | 73 | 15.4K |
| $1,500+ | 39 | 32.5K |
Where to buy South African backlinks
We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.
For South Africa, the top three are prnews.io (2,830 domains), bazoom.com (2,614 domains), and adsy.com (2,569 domains).
| Marketplace | Total | .za TLD | Top Organic | Top Total | 1K+ Visitors |
|---|---|---|---|---|---|
| prnews.io | 2,830 | 97 | 227 | 329 | 2,596 |
| bazoom.com | 2,614 | 99 | 245 | 321 | 2,411 |
| adsy.com | 2,569 | 92 | 254 | 331 | 2,345 |
| Unique Total | 4,994 | ||||
However, many South African publishers are exclusive to exact marketplaces.
When we deduplicate across all three, the combined unique inventory is 4,994 domains — meaning 38% of publishers are exclusive to a single marketplace.
To maximize your options and get the best prices, you’d need accounts on all three platforms.
Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.
We handle the complexity of managing multiple platforms and offer a full refund guarantee — if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.
This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.