Buy Backlinks in India: Pricing Guide and Stats from 47,015 Publishers
To research the Indian link-building market, we analyzed 990K offers for 312K websites from 25 of the largest guest posting marketplaces and major link sellers worldwide.
From this data, we identified 187,536 offers for 47,015 websites that we classify as Indian backlink inventory.
Then we looked deeper into publisher details and their offers to understand the inventory breakdown, publisher price ranges, real examples of offerings, and the guest posting marketplaces with the strongest selection of Indian backlinks.
Let’s dive in.
Contents
What counts as an Indian backlink?
We categorize Indian backlink inventory into two tiers: Core Indian publishers with strong local signals, and Extended inventory with meaningful Indian traffic.
Core Indian inventory (36,404 publishers)
These are publishers with the strongest Indian relevance signals:
- 1,859 websites with a .in domain
- 8,547 websites where India is their #1 source of organic search traffic
- 31,275 websites where India is their #1 source of total traffic
Some examples of .in inventory publishers and their SEO metrics:
| Publisher | Category | Price | DR | AS | Organic (total) | Organic from India | Total traffic | Traffic from India |
|---|---|---|---|---|---|---|---|---|
| winnerslist.in | Movies | Check | 24 | 18 | 11.5K | 11.3K | 16.0K | 7.3K |
| medhaavi.in | Fashion | Check | 14 | 21 | 594 | 539 | 8.5K | 265 |
| ketodietcenter.in | Health and Medicine | Check | 5 | 4 | 0 | 0 | 361 | 122 |
Extended inventory (10,611 additional publishers)
Beyond the core inventory, we identified 10,611 additional publishers that receive at least 1,000 visitors per month from India, based on Semrush data. These sites may not be India-focused, but they deliver meaningful Indian traffic. A few examples:
| Publisher | Category | Price | DR | AS | Total traffic | Traffic from India |
|---|---|---|---|---|---|---|
| charmfulnames.com | Business | Check | 62 | 23 | 10.8K | 1.9K |
| indubaimall.ae | Business | Check | 9 | 12 | 8.4K | 1.0K |
| getlistedae.com | Business | Check | 18 | 25 | 19.4K | 5.7K |
Domain extension (.in) and primary traffic source matter less than you might think. What actually drives backlink value is:
- Topical relevance to your website
- Absolute Indian traffic (not percentage)
A high-authority tech blog from India with 5,000 Indian visitors/month will often outperform a low-quality .in site with 500 visitors in backlink value and usually costs less. The link equity flows to Indian users regardless of where the publisher is based.
Total inventory: 47,015 publishers
Many domains qualify under more than one category. For example, a .in domain may also rank as India’s top organic traffic source.
This inventory size ranks India #2 in the global guest posting market.
Indian backlinks prices
Core Indian inventory has median guest posting price of $26 and an average of $53.
Here’s a distribution of the inventory size, price ranges and median traffic you can expect from the typical Indian publisher website in each pricing category:
| Price Range | Inventory Size | Median Traffic |
|---|---|---|
| Under $50 | 24,482 | 200 |
| $50-149 | 6,780 | 465 |
| $150-349 | 3,294 | 3.7K |
| $350-749 | 1,183 | 12.1K |
| $750-1,499 | 381 | 9.9K |
| $1,500+ | 277 | 31.8K |
Where to buy Indian backlinks
We aggregate data from 25 major backlink marketplaces worldwide, making it easy to identify platforms with the largest inventory for any country.
For India, the top three are prnews.io (14,666 domains), bazoom.com (11,638 domains), and adsy.com (15,266 domains).
| Marketplace | Total | .in TLD | Top Organic | Top Total | 1K+ Visitors |
|---|---|---|---|---|---|
| prnews.io | 14,666 | 351 | 2,722 | 8,382 | 7,358 |
| bazoom.com | 11,638 | 581 | 3,710 | 4,720 | 8,730 |
| adsy.com | 15,266 | 634 | 4,720 | 8,066 | 9,448 |
| Unique Total | 26,613 | ||||
However, many Indian publishers are exclusive to exact marketplaces.
When we deduplicate across all three, the combined unique inventory is 26,613 domains — meaning 36% of publishers are exclusive to a single marketplace.
To maximize your options and get the best prices, you’d need accounts on all three platforms.
Alternatively, FatGrid provides access to inventory from all 25 marketplaces through a single account.
We handle the complexity of managing multiple platforms and offer a full refund guarantee — if a placement fails, you get 100% of your money back to your original payment method, not marketplace credits.
This matters because many platforms only refund to their internal balance or charge refund fees, effectively locking your funds.